Wealth Guard was a new insurance product launch designed to protect doctors from frivolous lawsuits. Our goal was to develop a branding, marketing, and sales strategy to reach medical professionals in Florida, most of whom are at risk due to inadequate malpractice insurance.
Caduceus Consulting Inc.
• Created brand consistency across all print and digital marketing and communication.
• Design and printing of Information Kit with product registration forms and marketing materials.
• Produced Wealth Guard “Story” in 4-minute scripted video.
• Created interactive sales and marketing presentation for on site sales and online distribution
• Responsive website and email campaign for product marketing and leads.